The research is focused on two broad areas. The first one is on the frontiers of happiness, strategy and innovation and the second one is on democratizing happiness, strategy, and innovation. For frontiers of happiness, strategy and innovation, he is involved with a number of esteemed international research journals and has written research reports, papers and books. For democratizing happiness, strategy and innovation, he has published innovative humourous books which are available on Amazon, offers workshops, and writes in popular media.