Popularly known as India's Happiness Guru based on his pioneering contributions. He is the leading researcher on happiness in India, pioneer in taking happiness research to masses and author of popular India Happiness Report 2020 besides many other contributions.

Asia Programs Fellow, Harvard Kennedy School, Harvard University, USA(2009-2011).

He is pioneer in explaining strategy using humour through first of its kind book on strategy in the world titled ‘Strategic Humour: Democratising Strategy’. It is highly appreciated by CEOs and CEOs find it hilarious, incisive, applicable and a must read.  Through his concept of strategic humour he is able to bring disruptive innovation in the concept of strategy and democratise strategy.

Awarded Education Excellence Award for Best Professor in Strategy in India by ASSOCHAM ( The Associated Chambers of Commerce of India; Oldest, Leading, largest and Apex Chamber of Commerce and Industry of India) and Education Post.

He is ranked jointly number one in average research productivity among management faculty (including IIMs/IITs/ISB) in India for research output from 1968 to 2014 [By study of Prof Ramdhar Singh of IIM Banglore and others in 2015].

Ranked globally # 3 for number of research publications on India in area of business management for 1960-2010 in ISI Web of Science databases (the global leading impact factor based journal database) by a research study in an international journal of repute.

On advisory board of more than 100 international research journals¸ professional bodies and conferences consisting of leading international academicians¸ industry leaders and policy makers.

Visiting Fellowship, R. H. Smith School of Business¸ University of Maryland (Maryland¸ USA).

Best Research Professor award number of times.