Startup Strategic Humour 

Startup Strategy Humour


Startup Strategy Humour: Democratizing Startup Strategy brings a fresh, innovative and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, easy to relate, easy to remember, and application oriented way. It democratizes startup strategy and takes it to masses. The book is a good read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders.





Testimonials for Startup Strategic Humour

A great primer for start ups. 30 concepts have been taken up and explained in the most innovative way. The book covers most of the situations start ups likely to face and gives solutions while asking some questions too. A must read for start ups and those aspiring to start their own venture.

Padma Bhushan Mr. Ajai Chowdhry

Founder – HCL.

Startup Humour is a useful roadmap for those interested on a start-up trek. Through a mix of illustrations, role plays and lessons from the real and movie-world, this book scopes out some of the challenges and opportunities that entrepreneurs could face when they set up a business for the first time. In an easy and lucid manner, this book inspires, teaches valuable lessons, offers a checklist and provides important reality checks. A must for those willing to take the plunge.

Mr. Sunil Kant Munjal ,

Chairman, Hero Corporate Services & Jt. MD, Hero MotoCorp Ltd.

President, All India Management Association (AIMA)

Former Chairman, Confederation of Indian Industries (CII).

In its simplicity the book manages to convey pertinent points. No doubt it's being your own boss is a great vision. And bringing it to life, managing, sustaining, scaling requires your 200% +.  Rajesh tries to keep his messaging simple and jargon free so that we can all relate to the challenges that lie ahead.

Ms. Nita Kapoor,

CEO, India Digital News Ventures of News Corp ( VCCircle Network & Big Decisions).

Startup Humour by Prof Rajesh K Pillania is an extremely smart book. It’s well-structured and is written in a clear, easy to read format, with great examples that truly give the reader valuable insights. This book provides very good guidance for people who are just starting their own ventures or those who are in the early stages of their enterprise.

Mr. Praveen Sinha

Angel Investor and Founder of ventures like Jabong, Aquabrim,AnashaArt

Startup Humour is a wonderful and witty take on the buzzing Indian startup movement.   For us to attract and sustain the startup momentum, the paradigm needs to morph to sustainable innovation and IP creation.  The book very nicely captures both the chaos as well as the opportunity in this eco-system. 

Mr. Sudhir Mehta

Co Chair CII National Startup Council

Serial Entrepreneur, Chairman Pinnacle Industries.

Startups offer incredible opportunities for people, young and old, to realise their dreams. The Startup road is full of potholes that need to be navigated. The journey is tough but the final success of the undertaking is very fulfilling. I hope many Startup Entrepreneurs will benefit from this book.

Mr. Ashutosh Garg,

Chairman & MD, Guardian Lifecare Pvt. Ltd

“STARTUP HUMOUR succeeds in demystifying the path of a first time entrepreneurial journey. In an innovative and simple manner the book highlights the pitfalls along the way, how to avoid them and come up with a successful business strategy. A must read for the first time entrepreneur.

Mr. Jayant Davar

Co- Chairman & MD, Sandhar Technologies Limited.

Startup Humour attempts to simplify the multiple challenges that an Entrepreneur faces in their own start up journey in a simple, lucid and entertaining manner. Prof Rajesh K Pillania’s communication style through cartoons is both engaging and thought-provoking to the reader. This style of storytelling helps the reader to connect with the examples quoted against each concept and in the process, understand them clearly. I would recommend this book to every entrepreneur as it would help them with their anxieties and concerns that they may face and be well prepared for in the future.

Mr. R S Sodhi,

Managing Director, GCMMF Ltd (AMUL)

Start-up Humour: Democratizing startup strategy by Dr. Rajesh Pillania is an attempt to extract simple strategy lessons from movies; anecdotes and common jokes and convey them in a question-answer mode using cartoons between co-founders and strategy professor. The 30 lessons conveyed through simple, non-jargonistic language should be useful tips to first generation startups. My compliments to him for conveying important lessons in simple style.

Prof. Prem Vrat

Pro-Chancellor; Professor of Eminence and Chief Mentor

The NorthCap University, Gurugram, Haryana, India

Formerly Director IIT Roorkee; Director-in-charge IIT Delhi

Professor & Division Chairman AIT, Bangkok.

Rajesh's book tackles an important topic, especially for a developing country like India where entrepreneurship is extremely important to continued development. His approach is reader friendly, engaging and jargon-free. It will help aspiring entrepreneurs many of whom might lack formal education, understand key ideas about entrepreneurship. It is a novel and valuable contribution to the literature.

Prof. Nitin Pangarkar,

Academic Director,

MBA Program at National University of Singapore (NUS), NUS, Singapore.